Hugo Boss

Premium leather cases

A licensing cooperation with the international fashion house Hugo Boss resulted in three collections of premium leather carrying cases for smart phones and tablets. The goal was to continue building the existing accessories collection while widening the target group of users. A close dialogue with Hugo Boss and careful interpretation of the brand’s identity and seasonal fashion collections ensured that the accessories were in line with the overall themes and design language of Hugo Boss. The updated accessories was well-balanced between premium classic and expressional, yet with an obvious brand oriented approach.

  • Customer Hugo Boss
  • Year 2013-2014
  • Market Global
  • Focus
  • Numbers
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