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Retail value
The majority of all purchase decisions are made in the store. In an increasingly competitive environment, the way for a brand owner to survive is to stand out from the crowd. The retail environment can effectively be used to draw attention to the product, enhance the product positioning and thereby attract and guide the right target group in their purchase decision.
Retail value can be created by attractive presentation and description of the core product in the store. This can include product replicas made for display purposes (display units), making it possible to touch and feel the product, point of sale material which further enhances fashion or functionality of the product, or interactive demo products where features of the product can be tried out. Retail value can also be achieved by store furnishings, designed to create an attractive environment and guide the consumer towards a purchase.
Examples of products which build retail value:
- Display products
- Point of Sales material