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Inbox value
Winning the heart of increasingly demanding consumers can be done by including something extra in the offering, above the core product. Doing this right will enhance the perceived value of the product, sharpen the positioning and message of the product, deliver Total Product Experience and thus boost the shopping experience and increase customer satisfaction. We label this inbox value.
Accessories can be included with the purchase, which enhance the function of the product, strengthen its fashion appeal or reinforce the positioning towards the consumer. Inbox value can also be created through the actual packaging, by ensuring that its design is in line with the message of the core product. The inbox products all make the message towards the consumer sharper.
Examples of products which build inbox value:
- Accessories
- Premium packaging